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Media Services

More about Ithaca

To assist your coverage of Ithaca and surrounding Tompkins County, we have answers to the most frequent media questions: 


Staff Directory:

Peggy Coleman - VP Tourism & Community Relations, CVB Director
Tourism industry data and trends, strategic planning, product development, advocacy, and overall organizational management.

Erin Rafalowski - Director of Marketing
Manages overall marketing strategy and ad buys, oversees agency relationships and content collaborations, and image requests.

Jordan Herson - Marketing & Communications Specialist
Provides support in outreach efforts and content development, and assists with content distribution across all social platforms and through email. Oversees the Visit Ithaca Waterfalls Challenge digital pass.

Rob Montana - Communications Manager
Manages communications and public relations, including pitching stories and hosting media, and creates content for print, online and social media for Visit Ithaca. 

Sarah Imes, CTIS - Tour & Travel Manager
Provides support for motorcoach tours, international visitation, weddings, and other social groups. Provides assistance with hotel room blocks and group rate information, itinerary planning, and event venue and supplier recommendations.

Lisa Conarton - Conference Sales Manager
Supports corporate, association, and sports market meeting planners through the distribution of RFPs, coordination of site inspections, and sourcing of overnight accommodations and group activities. Coordinates on-site conference services and support to provide attendees with informational materials and concierge services.

Jodi LaPierre - Director of Visitor Experience
Oversees all department staff, employment and volunteer opportunities, budgeting and reports, college and community partnership opportunities, A2D tourism training program, and fam tours.

Ryan Shehu - Site Supervisor and Retail Coordinator
Ryan manages the day to day operations of Downtown Visitor Center and coordinates the operations of our brand sales through our retail operations. 

Rachael Atkins-Walpole - Site Supervisor-Taughannock Overlook
Manages the day to day operations of our seasonal Overlook at Taughannock Visitor Center, the online store, and activities for Ithaca Loves Teachers

Maia Consolo - Senior Visitor Experience Specialist
In addition to the visitor experience job duties, Maia serves as our lead trainer, is responsible for ordering and distributing brochures for our visitor centers, and managing the events calendar.

Steen Kittredge - Senior Visitor Experience Specialist
In addition, to the visitor experience job duties, Steen maintains accounts and contacts within our Simplievew CRM and helps with the organization and inventory of our retail items.

Visitor Experience Specialists
Our Visitor Experience Specialists will assist you with your trip planning needs at our two visitor centers and off-site events, fulfill travel guide requests, answer visitor phone calls and chats, and process brand sales. 


Annual Report
2021 Annual Report
2020 Annual Report
2019 Annual Report

2019 Tompkins County Visitor Profile

The Tompkins County Legislature's Strategic Tourism Planning Board commissioned a year-long study quantifying the economics, demographics and motivations of visitors to Ithaca and Tompkins County. That study was conducted in 2018-2019 and released in September 2019.

For a PDF of the 69-page final report (5 MB), click here.

2009 Visitor Profile Study:
For a PDF of the 136-page final report (3.6 MB), click here.


Request a Brochure
2022 Visit Ithaca Travel Guide
Download our brochure or request a hard copy by mail.
Ithaca/Tompkins County Convention & Visitors Bureau
A division of the Tompkins Chamber
110 North Tioga Street, Ithaca, NY 14850
Phone: (607) 273-7482
The official web site of Ithaca, New York and Tompkins County Convention and Visitors Bureau in the Finger Lakes. Complete guide to Ithaca, NY hotels, attractions, dining, shopping and recreation with maps and driving directions.
I Love NY is a registered trademark and service mark of the New York State Department of Economic Development; used with permission.